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FORT WORTH, Texas– First American by Deluxe, a leading payment technology provider, has received the Association of TeleServices International (ATSI) Call Center Distinction Award for the 10th consecutive year and has achieved the highest score in the financial services category for the second time.

Call centers in North America and the UK participate in the ATSI program, where an independent panel evaluates representatives over a six-month period, focusing on accuracy of information, customer account knowledge, the speed of response and the courtesy of the agents.

In 2021, First American’s highly trained customer support team:

  • answered the majority of calls in less than 30 seconds;
  • provided general and technical support by email and telephone toll-free 24/7/365; and,
  • continued tenure among industry leaders among frontline reps.

“Winning the Call Center Award of Distinction underscores First American’s commitment to providing quality customer service day after day,” said Brian Dorchester, executive vice president of operations for First American by Deluxe. “Winning this award for 10 years demonstrates the dedication of leaders like Francoise Betters, Vice President of Merchant Services, and her entire team to providing world-class customer service, which our customers expect and deserve.”

Deluxe, a Trusted Payments and Business Technology™ company, acquired First American Payment Systems and its subsidiaries, including Fitech, iATS Payments and Certified Payments in June 2021. The acquisition enabled Deluxe to become a large-scale merchant services leader with First American’s leading end-to-end payments platform, providing customers with access to more robust payment technology services and products.

“Winning this award 10 years in a row is a testament to the incredible team at First American,” said Michael Reed, president of Payments for Deluxe. “Across our business, we live our values ​​every day, respecting and meeting the needs of our customers. The dedication of our call centers at First American by Deluxe to the needs of our customers is second to none and it truly takes the entire team to win this award.

ATSI was created by and for owners and operators of call centers and answering services who seek quality control processes, training protocols, and unbiased call quality feedback.

About First American Payment Systems by Deluxe

First American by Deluxe, headquartered in Fort Worth, Texas, is a global payments technology company that provides leading integrated payment solutions to more than 155,000 merchants across the Americas and Europe. First American provides partner and merchant payment solutions that include a robust set of in-store, online and mobile payment solutions combined with the latest advancements in payment security, across a wide range of verticals. Backed by award-winning customer service, merchants and partners have access to our US-based customer call center 24/7/365. For more information, visit